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DISC,
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"How
do you become famous, Helping people! Changing their lives
and making a difference in their lives. Loving them"
- Eric Brenn
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DISC:
"PERSONALITY
= SUCCESS"
DISCOVER HOW TO UNDERSTAND PEOPLE!
We use a scientific personal profile
analysis tool to determine your personality strengths and
those of your employees so you and they can be successfully
placed in a position to succeed.
|
ORDER
YOUR DISC PROFILE TODAY FOR $50 and OPEN UP A NEW WORLD!
You take the test and your results are interpreted
by us and emailed to you.
or Call us Today at (949) 322-5350
PEOPLE ARE DIFFERENT!
No surprise or we would all be on the freeway at the same time
and eating in the same places and driving the same cars. With
the DISC system one can use this knowledge of how people are different
to an advantage and greater productivity.
"It has been
estimated that some 70 per cent of UK organisations test their
workforce either for personality or ability before making a job
offer or conferring a promotion."- Personnel Today Magazine
Because
of DISC tools employers and employees can work smarter together
and can Increase Productivity, Gain Administrative Control, Reduce
Employee Turnover, Negotiate Better, and Increase Sales.
GET
THE EDGE IN BUSINESS with DISC
Personality
testing is now a fundamental part of recruitment and every day
more companies are integrating it as part of their process in
getting the right people for the job. A DISC Profile is a personality
testing technique that uses a simple questionnaire as a basis
for revealing insights into a person's behaviour. Recruiters and
team builders around the world have been using this personality
test technique for decades, but now the DISC profile gives you
the chance to see your own DISC personality profile as well as
your employees.
A DISC personality
profile can help you explore many different features of your own
personal style, including your approach to home and work life,
your communication style and motivation, your particular strengths,
and a lot more besides.
Using this
information, a DISC profile can be used to describe a person's
general approach, including their motivations and dislikes, strengths
and weaknesses, and some of the basic assumptions they make about
other people. It can also go far in helping to predict how a person
will react to a specific set of circumstances and how greatly
successful teams are created.
LEARN TO TREAT
OTHERS AS
THEY WOULD WANT TO BE TREATED!
DISC is the
power of understanding people and being able to communicate with
them effectively while understanding their behavior and reactions.
PRICELESS!
ORDER
YOUR DISC PROFILE TODAY FOR $50 and OPEN UP A NEW WORLD!
You take the test and your results are interpreted
by us and emailed to you.
Click
Here to Order Online or Call us Today at (949) 322-5350
What
is DISC?
DISC is the four quadrant
behavioral model based on the work of William Moulton Marston
Ph.D.to examine the behavior of individuals in their environment
or within a specific situation. The assessments classify four
aspects of behavior by testing a person's preferences in word
associations.
DISC is an acronym for:
-
Dominance
- relating to control, power and assertiveness
-
Influence
- relating to social situations and communication
-
Steadiness
- relating to patience, persistence, and thoughtfulness
-
Conscientiousness
- relating to structure and organization
We use this model to
determine your personality strengths and those of your employees
so you and they can be successfully placed in a position to succeed.
ORDER
YOUR DISC PROFILE TODAY FOR $50 and OPEN UP A NEW WORLD!
You take the test and your results are interpreted
by us and emailed to you.
Click
Here to Order Online or or
Call us Today at (949) 322-5350
The Right Fit!
 |
"A
PRODUCTIVE ENVIROMENT"
PLACING EMPLOYEES IN POSITIONS TO SUCCEED!
|
What Job Are
You Best Suited For?
Possessing
the right qualifications, skills and experience are crucial to
job success. But your character and personality traits are crucial
to determining whether you’ll cruise along smoothly on the career
track; or chug painfully slow with the handbrake pulled up. Or
worse, you may get derailed! Yet, many people don’t even consider
the character factor let alone understand it. They jump into jobs
that clash with their personalities. The result – job dissatisfaction
and frustration as well as job burn-out before their time. Instead
of taking the express coach on the railroad to success, they’re
trapped on the train to nowhere.
If
you can match your personality with your profession, you’ll be
much happier and your prospects will shine brighter.
"The
personality factor is becoming increasingly important in hiring
decisions for most of our clients, multinationals and blue chip
companies,” says Chong See Ming, Head of Communications, at a
leading employment consultancy. “The more ‘engaging’ or fitting
the candidates’ personality, the better their chances of building
and managing positive and beneficial relationships with employees,
clients, suppliers, the media and other stakeholders."
We take the time to
get to know you, learn about you. We want to know your goals and
personal strengths so we can introduce you to companies that will
fit your needs and a place you enjoy.
ORDER
YOUR DISC PROFILE TODAY FOR $50 and OPEN UP A NEW WORLD!
You take the test and your results are interpreted
by us and emailed to you.
Click
Here to Order Online or
Call us Today at (949) 322-5350
 |
"RESOLVING
CONFLICT"
REDUCING CONFLICT IN THE WORK ENVIRONMENT!
|
There are
four specific steps managers can take to reduce workplace conflict.
The first is for managers to look at communication skills, both
in terms of how they communicate and how theyre teaching their
employees to communicate with each other. This, of course, includes
using I statements instead of you language. Owning your own
feelings and your own communication is a much more effective
way to communicate and even more, teaching your employees to
communicate that way with others, goes a long way toward reducing
conflict.
The second
part of communication is for managers to improve upon listening
skills. Active listening involves things like actually trying
to understand what the other person is saying, and then communicating
to the other person that you do indeed understand what they're
saying.
The second
way to decrease workplace conflict is to establish healthy boundaries.
Without boundaries, there will be conflict and squabbles, power
struggles and all kinds of circumstances that make for messy
situations.
You
can be professional and be empathetic and compassionate toward
your employees, without crossing the line of becoming their
friend. This is especially important when theres a power difference
between two people in an employment situation.
The
third factor to reducing conflict is a skill called emotional
intelligence. There are many aspects and facets but it basically
means developing skills to be more effective by teaching people
to combine both intelligence and emotions in the workplace.
The
third factor to reducing conflict is a skill called emotional
intelligence. There are many aspects and facets but it basically
means developing skills to be more effective by teaching people
to combine both intelligence and emotions in the workplace.
The
fourth aspect of reducing workplace conflict is setting up behavioral
consequences to be used with truly uncooperative employees who
are unwilling to change. Despite using all these recommendations,
there will be a few employees that just wont change because
theyre unwilling or unable. That means a manager must explain
a consequence, which is an action or sanction that states to
the employee the likely outcome of continuing problematic behavior.
It will take skills from the three previous points to do this
in a non-threatening way.
We
offer training to utilize personality in the work place.
CALL
US TODAY FOR MORE INFORMATION AT (949) 322-5350
 |
"PERSONAL
SUCCESS"
FIVE SKILLS FOR SUCCESS!
|
Five
Skills For Success
1.)
Emotional Intelligence: Whether you are in the business
field or with your family your emotional intelligence defines
how you act and react to emotions. Most of us have met the emotional
infant who screams and yells at the smallest event but few of
us have met those special people who handle problems with a
coolness of temperament that would make even Clint Eastwood
frustrated. The higher your emotional intelligence the greater
chance people will follow and listen to you.
2.)
Persistence and Confidence: Thomas Edison was an inventor
by nature. He failed more times than he had success. Each time
he failed he learned something new, adjusted his approach and
went after the solution with the same tenacity he had previously.
More people fail because they give up than any other factor.
You must believe in yourself and continue to try even though
you may not want to. “Failure is not an option!”
3.)
Creativity: Creativity is the ability to solve problems
in new and interesting ways. Whether you are inventing something,
trying to make your business more profitable, or engaging in
your daily work creativity will allow you to find new and improved
methods. These unique methods are the ones that will likely
allow you to have success.
4.)
Ability to Handle Fear: Fear is one of those things that
hold people back. The fear of investing your money, the fear
of making a mistake, the fear of ridicule, and the fear of your
inabilities might stop someone from even trying. To not try
is the same as giving up. Strong leaders have fear but have
learned to become educated about problems and swallow that fear
when times are tuff.
5.)
An Inquisitive Nature: Many people succeed because they
have the wonderful ability to keep asking why? They want to
know why something happens and move to improve that method.
Their inquisitive nature allows them to achieve a deeper understanding
of the problems faced in their business and in turn allows them
to become more efficient. They solve problems by asking why?
We
want to help you strengthen skills to succeed in the
work place and in all areas of life.
CALL
US TODAY FOR MORE INFORMATION AT (949) 322-5350
|
DISC
Assessment
DISC
is a group of psychological inventories developed by John Geier and
based on the 1928 work of psychologist William Moulton Marston.
History
DISC is the four
quadrant behavioral model based on the work of William Moulton Marston
Ph.D. (1893 - 1947) to examine the behavior of individuals in their
environment or within a specific situation. (otherwise known as environment)
It therefore focuses on the styles and preferences of such behavior.
The father of DISC
graduated from doctoral studies at Harvard in the newly developing field
of Psychology and was also a consulting psychologist, researcher, and
author of five books, either solely or through joint effort. His works
were showcased in Emotions of Normal People in 1928 among others.
This system of dimensions
of communication has been known as the universal language of behavior.
Research has found that characteristics of behavior can be grouped into
four major 'personality styles' and they tend to exhibit specific characteristics
common to that particular style. All individuals possess all four, but
what differs from one to another is the extent of each.
For most, these
types are seen in shades of grey rather than black or white, and within
that, there is an interplay of behaviors, otherwise known as blends.
The denotation of such blends would be starting with the primary (or
stronger) type, followed by the secondary (or lesser) type, although
all contribute more than just purely the strength of that 'signal'.
Having understood
the differences between these blends makes it possible to integrate
individual team members with less troubleshooting - i.e. Knowing where
to remedy is no longer the issue, although it still takes dedication
on everyone's part not to step on one another's shoes.
Having said that,
there are varying degrees of compatibility, not just toward tasks but
interpersonal relationships as well. However, when they are identified,
energy can be donated towards refining the results.
Each of these types
has its own unique value to the team, ideal environment, general characteristics,
what the individual is motivated by & value to team.
DISC is also used
in an assortment of areas and used by many companies, HR professionals,
organisations, consultants, trainers and the list goes on, due to its
host of benefits.
Method
The assessments
classify four aspects of behavior by testing a person's preferences
in word associations (compare with Myers-Briggs Type Indicator). DISC
is an acronym for:
- Dominance
- relating to control, power and assertiveness
- Influence
- relating to social situations and communication
- Steadiness
(submission in Marston's time)- relating to patience, persistence,
and thoughtfulness
- Conscientiousness
(or caution, compliance in Marston's time) - relating to structure
and organization
These four dimensions
can be grouped in a grid with D and I sharing the top row and representing
extroverted aspects of the personality, and C and S below representing
introverted aspects. D and C then share the left column and represent
task-focused aspects, and I and S share the right column and represent
social aspects. In this matrix, the vertical dimension represents a
factor of "Assertive" or "Passive", while the horizontal
represents "Open" vs. "Guarded".
- Dominance:
People who score high in the intensity of the "D" styles factor are
very active in dealing with problems and challenges, while low "D"
scores are people who want to do more research before committing to
a decision. High "D" people are described as demanding, forceful,
egocentric, strong willed, driving, determined, ambitious, aggressive,
and pioneering. Low D scores describe those who are conservative,
low keyed, cooperative, calculating, undemanding, cautious, mild,
agreeable, modest and peaceful.
- Influence:
People with High "I" scores influence others through talking and activity
and tend to be emotional. They are described as convincing, magnetic,
political, enthusiastic, persuasive, warm, demonstrative, trusting,
and optimistic. Those with Low "I" scores influence more by data and
facts, and not with feelings. They are described as reflective, factual,
calculating, skeptical, logical, suspicious, matter of fact, pessimistic,
and critical.
- Steadiness:(Submission
in Marston's time): People with High "S" styles scores want a steady
pace, security, and do not like sudden change. High "S" persons are
calm, relaxed, patient, possessive, predictable, deliberate, stable,
consistent, and tend to be unemotional and poker faced. Low "S" intensity
scores are those who like change and variety. People with Low "S"
scores are described as restless, demonstrative, impatient, eager,
or even impulsive.
- Conscientious:
(Compliance in Marston's time): Persons with High "C" styles adhere
to rules, regulations, and structure. They like to do quality work
and do it right the first time. High "C" people are careful, cautious,
exacting, neat, systematic, diplomatic, accurate, and tactful. Those
with Low "C" scores challenge the rules and want independence and
are described as self-willed, stubborn, opinionated, unsystematic,
arbitrary, and careless with details.
Personality
Test
A personality
test aims to describe aspects of a person's character that remain
stable throughout that person's lifetime, the individual's character
pattern of behavior, thoughts, and feelings. An early model of personality
was posited by Greek philosopher/physician Hippocrates. The 20th century
heralded a new interest in defining and identifying separate personality
types, in close correlation with the emergence of the field of psychology.
As such, several distinct tests emerged; some attempt to identify
specific characteristics, while others attempt to identify personality
as a whole.
The four temperaments
as illustrated by Johann Kaspar Lavater.
Overview
There are many
different types of personality tests. Common personality tests consist
of a large number of items, where respondents must rate the applicability
of each item to themselves. Projective tests, such as the TAT and
Ink Blots are another form of personality test which attempt to assess
personality indirectly.
Scoring
Personality tests
can be scored using a dimensional (normative) or a typological (ipsative)
approach. Dimensional approaches such as the Big 5 describe personality
as a set of continuous dimensions on which individuals differ.
Typological approaches
such as the Myers-Briggs Type Indicator (r) describe opposing categories
of functioning where individuals differ. Normative responses for each
category can be graphed as bell curves (normal curves), implying that
some aspects of personality are better than others. Ipsative test
responses offer two equally "good" responses between which an individual
must choose. Such responses (e.g., on the MBTI) would result in bi-modal
graphs for each category, rather than bell curves.
Personality tests
such as the Strength Deployment Inventory (r), which assesses motivation,
or purpose, of behavior, rather than the behavior itself, combine
a dimensional and typological approach as described here. Three continuums
of motivation are combined to yield 7 distinct types.
Many, but by no
means all, psychological researchers believe that the dimensional
approach is more accurate, although as judged by the popularity of
the Myers-Briggs tool, typological approaches have substantial appeal
as a self-development tool.
Few personality
tests accurately predict behavior in a specific context. For example,
with some of the five factor model tests, only one of the five factors
is significantly correlated with job performance.
Emotive tests
can become prey to unreliable results as most people strive to pick
the answer they feel the best fitting of an ideal character and therefore
not their personal response.
Norms
The meaning of
personality test scores are difficult to interpret in a direct sense.
For this reason substantial effort is made by producers of personality
tests to produce norms to provide a comparative basis for interpreting
a respondent's test scores. Common formats for these norms include
percentile ranks, z scores, sten scores, and other forms of standardised
scores.
Test
development
A substantial
amount of research and thinking has gone into the topic of personality
test development. Development of personality tests tends to be an
iterative process whereby a test is progressively refined. Test development
can proceed on theoretical or statistical grounds. Theoretical strategies
can involve taking psychological or other theory to define the content
domain and then developing test items that should in principle measure
the domain of interest. This can then be accompanied by assessment
by experts of the developed items to the defined construct. Statistical
strategies are varied. Common strategies involve the use of exploratory
factor analysis and confirmatory factor analysis to verify that items
that are proposed to group together into factors actually do group
together empirically. Reliability analysis and Item Response Theory
are additional complimentary approaches.
Test
evaluation
There are several
criteria for evaluating a personality test. Fundamentally, a personality
test is expected to demonstrate reliability and validity.
Criticism
and controversy
Biased
test taker interpretation
One problem of
a personality test is that the users of the test could only find it
accurate because of the subjective validation involved. This is where
the person only acknowledges the information that applies to them.
This is related to what is called in psychology as the Forer effect.
Application
to non-clinical samples
Critics have raised
issues about the ethics of administering personality tests, especially
for non-clinical uses. By the 1960s, tests like the MMPI were being
given by companies to employees and applicants as often as to psychiatric
patients. Sociologist William H. Whyte was among those who saw the
tests as helping to create and perpetuate the oppressive groupthink
of the "organization man" mid-20th century corporate capitalistic
mentality.
Personality
versus social factors
In the 60s and
70s some psychologists dismissed the whole idea of personality, considering
much behaviour to be content specific. This idea was supported by
the fact that personality often does not predict behaviour in specific
contexts. However, more extensive research has showed than when behaviour
is aggregated across contexts, that personality can be a modest to
good predictor of behaviour. Almost all psychologists now acknowledge
that both social and individual difference factors (i.e., personality)
influence behaviour. The debate is currently more around the relative
importance of each of these factors and how these factors interact.
Respondent
faking
One problem with
self-report measures of personality is that respondents are often
able to distort their responses. This is particularly problematic
in employment contexts and other contexts where important decisions
are being made and there is an incentive to present oneself in a favourable
manner. Work in experimental settings (e.g., Viswesvaran & Ones,
1999; Martin, Bowen & Hunt, 2002) has clearly shown that when
student samples have been asked to deliberately fake on a personality
test, they clearly demonstrated that they are capable of doing so.
Several strategies
have been adopted for reducing respondent faking. One strategy involves
providing a warning on the test that methods exist for detecting faking
and that detection will result in negative consequences for the respondent
(e.g., not being considered for the job). Forced choice item formats
(ipsative testing) have been adopted which require respondents to
choose between alternatives of equal social desirability. Social desirability
and lie scales are often included which detect certain patterns of
responses, although these are often confounded by true variability
in social desirability. More recently, Item Response Theory approaches
have been adopted with some success in identifying item response profiles
that flag fakers. Other researchers are looking at the timing of responses
on electronically administered tests to assess faking.
Psychological
Research
Personality testing
is frequently used in psychological research to test various theories
of personality.
Research published
by David Dunning of Cornell University, Chip Heath of Stanford University
and Jerry M. Suls of the University of Iowa reveals that observers
who are not involved in any type of relationship with an individual
are better judges of the individual's relationships and abilities.
These workers have studied a large body of investigations into self-evaluation,
indicating that individuals may have flawed views about themselves
and their social relationships, sometimes leading to decisions that
can impact negatively on other persons' lives and/or their own.
Additional
applications
A study by American
Management Association reveals that 39 percent of companies surveyed
use personality testing as part of their hiring process. However,
ipsative personality tests are often misused in recruitment and selection,
where they are mistakenly treated as if they are normative measures.
More people are using personality testing to evaluate their
business partners, their dates and their spouses. Salespeople are
using personality testing to better understand the needs of their
customers and to gain a competitive edge in the closing of deals.
College students have started to use personality testing to evaluate
their roommates. Lawyers are beginning to use personality testing
for criminal behavior analysis, litigation profiling, witness examination
and jury selection.
Dangers
of Such Practices
It is easy for
personality test participants to become complacent about their own
personal uniqueness and instead become dependent on the decription
associated with them. This can be potentially dangerous with persons
who are already suffering from a form of identity disorder or may
be a catalyst to instigate particular behaviours in a person who was
previously believed to be of sound mental health. The severity of
the damage that individuals can sustain to their personal identity
was made clear during the case Wilson v Johnson&Johnson in which
the plaintiff (Wilson) sued his former employer (Johnson&Johnson)
for irreperable damages that resulted from the over abundance of personality
tests being administered in the worksplace. Wilson argued that repeated
questioning and scrutiny of his personality was a cause of strain
and eventually breakdown. In this historic case, Wilson was awarded
$4.7 million after jurors agreed that excessive testing caused strain
and led to unnecessary scrutiny resulting in personal grief. Similar
cases have been tried since and won, but none with such a magnitude
as this first monumental case that won mental health rights for employees.
Examples
of personality tests
- The first modern
personality test was the Woodworth Personal data sheet, which was
first used in 1919. It was designed to help the United States Army
screen out recruits who might be susceptible to shell shock.
- The Rorschach
inkblot test was introduced in 1921 as a way to determine personality
by the interpretation of abstract inkblots.
- The Thematic
Apperception Test was commissioned by the Office of Strategic Services
(O.S.S.) in the 1930s to identify personalities that might be susceptible
to being turned by enemy intelligence.
- The Minnesota
Multiphasic Personality Inventory was published in 1942 as a way
to aid in assessing psychopathology in a clinical setting.
- Myers-Briggs
Type Indicator is a 16-type indicator based on Carl Jung's Psychological
Types, developed during World War II by Isabel Myers and Katherine
Briggs.
- Keirsey Temperament
Sorter developed by David Keirsey is influenced by Isabel Myers
sixteen types and Ernest Kretschmer's four types.
- The 16PF Questionnaire
(16PF) was developed by Raymond Cattell and his colleagues in the
1940's and 1950's in a search to try to discover the basic traits
of human personality using scientific methodology. The test was
first published in 1949, and is now in its 5th edition, published
in 1994. It is used in a wide variety of settings for individual
and marital counseling, career counseling and employee development,
in educational settings, and for basic research.
- The EQSQ Test
developed by Professor Simon Baron-Cohen, Sally Wheelwright, and
their team at the University of Cambridge, England, centers on the
Empathizing-Systemizing theory of the male versus the female brain
types.
- The Personal
Style Indicator (PSI) is a self administered, self scoring assessment,
it is not a test that can be passed or failed. The PSI classifies
four aspects of innate behavior by testing a person's preferences
in word associations.
- The Strength
Deployment Inventory, developed by Elias Porter, Ph.D. in 1971 and
is based on his theory of Relationship Awareness. Porter was the
first known psychometrician to use colors (Red, Green and Blue)
as shortcuts to communicate the results of a personality test.
- The ProScan
Survey is an instrument designed by Professional DynaMetric Programs,
Inc. (PDP) to measure the major aspects of self-perception, including
an individual’s basic behavior, reaction to environment, and predictable
behavior. It was originally developed beginning in 1976 by Dr. Samuel
R. Houston, Dr. Dudley Solomon, and Bruce M. Hubby.
- Other personality
tests include the NEO PI-R, Millon Clinical Multiaxial Inventory,
Eysenck Personality Questionnaire, and Swedish Universities Scales
of Personality.
"How do you become famous, Helping people! Changing their
lives and making a difference in their lives. Loving them"
- Eric Brenn
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